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Create a Campaign

This guide walks you through creating a new campaign in OffZio from basic details to payouts, tracking, publisher access, and targeting.



Step 1 — Create New Campaign (Basic Details)




Go to the Create New Campaign page and fill in the following fields.


Campaign Name


Enter a clear campaign name, for example:

  1. CreditScore PPS web+mob


Use a naming style your team can recognize later (offer name + payout type + traffic type).


Advertiser

From the Advertiser dropdown, select the advertiser you want to assign this offer to.


Status

Select the status that fits this campaign, such as:

  1. Active
  2. Pending
  3. Other available statuses in your account


Publish As

From the Publish as dropdown, choose:

  1. New Campaign — for single offers (recommended for most cases)
  2. Only Smartlink — if you are creating a smartlink campaign


Tracking URL

This is one of the most important fields.

  1. Paste the tracking URL from your advertiser.
  2. Replace advertiser macros with OffZio macros.
  3. Click Macros Available to see the full list of supported macros.


You can also find the full macro list here: Macros Documentation


Preview URL

Add a preview URL for this campaign. This can be:

  1. A live preview / landing page link, or
  2. A preview screenshot link


Use whichever your team prefers for publisher review.



Categories & Tags

Select the relevant Categories from the dropdown.

Use Tags to label the offer type, for example:

  1. SOI
  2. DOI
  3. PPS


If a tag does not exist yet, create it first, then select it here.


Allowed & Denied Traffic Types

  1. Allowed Traffic Types — traffic publishers are allowed to send to this campaign
  2. Denied Traffic Types — traffic that is not allowed for this campaign


This helps publishers understand the rules before they promote the offer.


Description & Internal Note

  1. Description — public campaign details publishers/team may need
  2. Internal Note — private notes visible only to the network owner and team


Visibility

If you enable:

  1. Top Campaign — the offer appears under Top Campaigns in the publisher dashboard
  2. Feature Campaign — the offer appears under Featured Campaigns in the publisher dashboard


When finished, click Save & Continue to go to Payouts & Goals.



Step 2 — Payouts & Goals



This step controls how you earn from the advertiser and how you pay publishers.


Goal Title

Enter a goal title, such as Default.


Goal Type

Select one of the available goal types:

  1. CPA
  2. CPL
  3. CPS
  4. CPI
  5. RevShare


Fixed payout from advertiser


If the advertiser pays a fixed amount and you also want to pay publishers a fixed amount:

  1. Select CPA or CPL (or another fixed goal type that fits).
  2. Enter Revenue — the amount you receive from the advertiser.
  3. Enter Payout — the amount you want to pay the publisher.


Dynamic / percentage payout (RevShare)


If the advertiser sends a dynamic amount:

  1. Select goal type RevShare.
  2. Set Revenue Type to 100%.
  3. Set Payout Type to the publisher share, for example 80%.


In that example, 20% remains your profit.


Custom Variations

Use Custom Variations for advanced payout rules, including payouts based on:

  1. Country
  2. Device


Conversion Caps

You can set caps based on:

  1. Conversions
  2. Approved conversions
  3. Payouts
  4. Approved payouts


Available periods:

  1. Daily
  2. Weekly
  3. Monthly
  4. Total


Advanced Options (Goals)



Click the unfold icon to open Advanced Options:

  1. Goal Unique Name / Alias — optional unique name/alias for the goal
  2. Initial Status — set whether new conversions start as Approved, Pending, etc.
  3. Multiple Conversions — if enabled, one click ID can generate multiple conversions
  4. Trigger Publisher Postback — enabled by default; disable if you do not want conversion data sent to publisher postbacks
  5. Hide Goal from Publishers — if enabled, this goal is hidden from publishers and will not appear in their campaign details


Click Save & Continue to go to the Tracking step.



Step 3 — Tracking



Tracking Domain

Select the tracking domain you want to use for this campaign.


You can add multiple tracking domains from here: Tracking Domains Documentation


Tracking Method

Select S2S (server-to-server).


Advertiser Postback URLs

If you do not need a separate advertiser postback setup, leave Advertiser Postback URLs unchanged.


Advanced Options (Tracking)



Open Advanced Options to configure:

Click Session Lifespan

Default is 7 (days). Use this to control how long a click remains valid for conversion attribution.



Redirect Mode

  1. Single META Redirect (Hide Referrer) — META redirects help prevent referrer data from being sent to the offer. Standard 302 is fastest.
  2. Standard 302 Redirect — fastest redirect method. META redirects prevent referrer data from being sent to the offer.
  3. Double META Redirect — additional META redirect layer. Standard 302 is fastest. META redirects prevent referrer data from being sent to the offer.


Don't Allow Duplicate Clicks

If enabled, the system helps prevent duplicate click/conversion issues.


Invalid Traffic Forwarding (Fallback)

Choose where invalid / fallback traffic should go:

  1. Global Trafficback URL — send fallback traffic to the global fallback URL
  2. Default Landing Page — send fallback traffic to the same campaign’s default landing page
  3. Preview URL — send fallback traffic to the campaign preview URL
  4. Custom Trafficback URL — enter a custom fallback link
  5. Fallback Campaign — select an existing campaign ID in your system to use as fallback


Click Save & Continue to go to Publisher Access.



Step 4 — Publisher Access



Availability Type

  1. Public — open for everyone; publishers can promote it
  2. Private — not visible by default; only the network owner can assign it to specific publishers


Publishers Control

Use this section to deny specific publishers from the campaign if needed.


Click Save & Continue to go to Targeting.


Step 5 — Targeting




Set targeting rules for the campaign, including:

  1. Allowed / Denied Countries
  2. Devices
  3. Device OS
  4. Browsers
  5. Languages


When everything looks correct, click Complete & Publish.


Your campaign is now ready to go live.



Quick Checklist

  1. Campaign name, advertiser, status, and publish type
  2. Tracking URL with OffZio macros + preview URL
  3. Categories, tags, traffic types, description
  4. Goals, revenue/payout, caps, advanced goal options
  5. Tracking domain, S2S method, redirect & fallback settings
  6. Public/Private access + publisher controls
  7. Targeting rules
  8. Complete & Publish



Related docs:

  1. Available Macros
  2. Tracking Domains


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